Organising Knowledge : Methods and Case Studies

Language: English

Published by Palgrave Macmillan, 2003

1349512907 / 9781349512904

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Seller Inventory # 9781349512904

Title
Organising Knowledge : Methods and Case Studies
Author
L. Richards
Publisher
Palgrave Macmillan
Publication year
2003
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1349512907
ISBN 13
9781349512904
Item weight
322 grams
Dimensions
216x140x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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