The book reviews the practice of management where a home-market approach no longer achieves and sustains success in an increasingly competitive global environment. Readers will learn about the experiences of companies in many industries operating in countries such as Argentina, China, Britain, France, Germany, India, the Netherlands, Poland, and the United States.

This book is designed for students taking introductory courses in organization, and international management. Through carefully developed case studies, exercises, and integrated text material, this book bridges theory and practice. The full colour layout of the book supports self-study, as well as group study and team work.

About the Author

Nick van Dam is the Global Director Learning, e-Learning Solutions and Technologies for Deloitte, the Netherlands. Mr. van Dam has written articles and has been quoted by The Financial Times, Fortune Magazine, Business Week, Management Consulting, Learning & Training Innovations Magazine, T+D Magazine, Bizz Magazine, and The India Times.

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