Title: Organizational Creative Capabilities: Management Factors, Processes and Devices
Publisher: Wiley-ISTE
Publication Date: 2024
Language: English
ISBN 10: 1786308126
ISBN 13: 9781786308122
Binding: Hardcover
Condition: New

About this title

Synopsis

Creativity, whether individual or collective, is often approached without taking into account organizational processes, routines and management systems. However, in today’s constantly changing world, developing creativity at all levels of an organization is the key to developing a continuous flow of innovation and solving complex problems in order to achieve set goals.

Organizational Creative Capabilities presents a comprehensive approach to creativity, with a view towards building a genuine organizational capability with the potential to deliver strategic advantages. The book provides an understanding of organizational creative capabilities through methods of openness, slack, socialization, agility, equipment and idea management. It provides keys and examples for developing recurrent, value-creating creativity, and also addresses the question of measuring the performance of creative capabilities.

About the Author

Guy Parmentier is a professor at Universit� Grenoble Alpes, France. His research and teaching focus on creativity management and business model management in the digital age. He is also head of the ICO research team for Innovation and Organizational Complexity at CERAG, France.

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