Organizational Culture and Performance of Microfinance Institutions | The Moderating Influence of Marketing Capabilities

Owino Joseph

ISBN 10: 3659836338 / ISBN 13: 9783659836336

Published by SPS, 2016

About this Item

Organizational Culture and Performance of Microfinance Institutions | The Moderating Influence of Marketing Capabilities | Owino Joseph | Taschenbuch | 272 S. | Englisch | 2016 | SPS | EAN 9783659836336 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Seller Inventory # 103917728

Bibliographic Details

• Title: Organizational Culture and Performance of Microfinance Institutions | The Moderating Influence of Marketing Capabilities
• Publisher: SPS
• Publication Date: 2016
• Language: English
• ISBN 10: 3659836338
• ISBN 13: 9783659836336
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 17D millimeters 220 millimeters width by 150 millimeters height by 17 millimeters depth
• Weight: 423 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for deepening financial access through micro-finance. The book describes the competitive nature of financial industry and further explains how organizational culture can be used to create competitive advantage by micro-finance institutions.

About the Author

Doing business in developing countries requires adequate knowledge of cultural influence on organizational outcomes. The book provides evidence based information on the influence of culture on performance of micro-finance institutions.The author is a holder of Ph.D in Business Administration and lectures at the University of Nairobi, Kenya.