Title: Organizational Design for Marketing Futures (Routledge Library Editions: Management)
Publisher: Routledge
Publication Date: 2018
Language: English
ISBN 10: 0815370059
ISBN 13: 9780815370055
Binding: hardcover
Condition: New

About this title

Synopsis

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

About the Author

Roy Hayhurst, Gordon Wills

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