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Bibliographic Details

Title: Organizational Perception Management (Organization and Management Series)
Publisher: Lawrence Erlbaum Associates.
Publication Date: 2006
Language: English
ISBN 10: 0805847960
ISBN 13: 9780805847963
Binding: Soft cover
Condition: Good

About this title

Synopsis

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences.

The goals of Organizational Perception Management are to:
*summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics;
*illustrate OPM events and tactics in specific, real-world contexts; and
*identify a set of research themes that may stimulate further research on OPM.

This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.

About the Author

University of California, Davis.

"About this title" may belong to another edition of this title.

Store Description

Clevedon Community Bookshop, co-operatively owned, opened on 31 December 2011 and now has a general stock of approximately 20,000 books. Our Bookshop is in Copse Road in Clevedon and is open every day, seven days a week, from 10.00am to 5.00pm. The Bookshop Co-operative comprises nearly 650 members from around the world and was set up to stop the only second-hand bookshop in our town from closing. The benefit of being a member/shareholder is only social: no-one benefits financially. All profits are used to improve the bookshop and its stock, and, through events, to contribute to the literacy and literary profile of our town. If you would like you join the Co-operative and co-own the Bookshop with us, please email us.

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Clevedon Community Bookshop Co-operative
Unit 15, Tweed Road Industrial Estate, Tweed Road, Clevedon, BS21 6RR, United Kingdom

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