The Origin and Evolution of the VW Beetle
Language: English
Published by Automobile Quarterly, 1985
- Hardcover
- New
Hardcover
Condition: New
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- Title
- The Origin and Evolution of the VW Beetle
- Author
- Shuler, Terry
- Publisher
- Automobile Quarterly
- Publication year
- 1985
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0915038455
- ISBN 13
- 9780915038459
From its origins on the eve of World War II to its continued production today, the VW Beetle is, without doubt, the most pervasive automobile ever produced. Its consistency of styling and engineering defined traditional marketing theories, yet its low cost and reliable design gave it a universal appeal. As a result, its numbers surpassed even those of the Model T, with over 200 million Beetles sold around the world to date.
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