Original Trade Card - "Light Running. New Home. Sewing Machine. Simplest & Best."

New Home Sewing Machine Company

About this Item

Original trade card with a color illustration on front of a young girl putting part of her skirt over her head. Gilt background on front. The back has a tipped-in color illustration of a floral bouquet promoting the Light Running New Home Sewing Machine. No date, circa 1890s-1910s. 2 3/4" x 4 1/4." Trade card is very clean and intact except for age toning on front and back, a couple wrinkles on the left side when viewed from the front, and slight corner and edge wear. A Very Good copy. Trade card for one or two companies. This trade card is either for the New Home Sewing Machine Company or for both an unnamed company and the New Home Sewing Machine Company. It is unclear whether New Home issued this card, as is, with the sticker or tipped-in illustration on back, or if the card was initially blank on the back, with the sticker added later. The history of the New Home Sewing Machine first began in1860 when William Barker and Andrew J. Clark produced the New England Single Thread and Hand Sewing Machine in Orange, MA. Barker and Clark also released the Home Shuttle sewing machine. In 1882, the names of these two highly successful products were combined into the New Home Sewing Machine. The company also changed its name to match its new central product. The New Home Sewing Machine Company enjoyed many decades of success until1960 when the company and the "New Home" brand name were purchased by the Janome Sewing Machine Company of Tokyo, Japan. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.

Seller Inventory # 023550

Bibliographic Details

• Title: Original Trade Card - "Light Running. New Home. Sewing Machine. Simplest & Best."
• Binding: No Binding
• Condition: Collectible-Very Good
• Seller catalogs:
  • Business and Finance
  • U.S. History
  • Trade Cards