Implement and manage your orthopedic destination center
Orthopedics and Spine: Strategies for Superior Service Line Performance is a must-have resource for any organization looking to enhance patient satisfaction, streamline operations, improve profitability, manage the business, measure results, and grow market share with new or existing orthopedic service lines. Readers will receive high-level guidance and case studies to help them:
Create a clearly defined center of excellence around patient experience Enhance effectiveness in the operating room and on the floor Promote strong physician-hospital collaboration Generate extraordinary word-of-mouth marketing Improve vendor relationships Develop a recognized brand Increase profitability Written by orthopedic surgeon, Marshall Steele, MD, in cooperation with other service line experts, this book will help facilities maximize the orthopedic service line's success.
Orthopedics—including care for joints, spine, fractures, hand, and foot/ankle, plus sports medicine—is among today’s fastest-growing and most profitable service lines. It’s also one of the most competitive, making it essential for healthcare facilities to optimize services and the patient experience.
Take a look at the table of contents
Chapter 1: Insights into Orthopedics Today Chapter 2: Defining and Pursuing ExcellenceChapter 3: The Challenge of ImplementationChapter 4: The Philosophy of Patient-Centered Care Chapter 5: Three Keys to Structural Success Chapter 6: Operating Room Best Practices Chapter 7: Achieving Great Physician Relations Chapter 8: Understanding Vendor Relationships Chapter 9: Secrets to Extraordinary Marketing Chapter 10: Service Line Subspecialties in Action
Who will benefit from this book?
- CEO
- President
- CFO
- COO
- Medical staff director
- Director of physician relations
- Physician leader
- Quality director
- Service line director
- Physician practice administrator
- Hospital administrator
- Marketing director
Marshall K. Steele, MD, founded Marshall Steele & Associates—a service line implementation company—in Chicago in 2005. The company has implemented 75 destination centers of superior performance in joint and spine surgery. Previously, he was founder and president of a 16-surgeon subspecialty musculoskeletal center that included joint replacement, spine, sports medicine, foot/ankle, hand, and fracture care. In 1995, Steele created a system of care—named “Joint Camp” by one of his patients—that addressed every aspect of care from the patient and family perspective, with an accompanying structure to ensure long-term success. Over the next 10 years, he used the model to develop similar programs in surgical specialties such as spine and vascular surgery.
