Come Out Stronger: Embrace Crisis to Stack the Odds, Keep People on Your Side, and Buy Time

Remember when crises seemed rare? Most organizations thought they were immune. Crises were handled by top executives who usually had days, weeks or more to respond. Improvisation was common. Often, those approaches worked.
Now hazards can lurk anywhere in your organization’s footprint or among your suppliers or customers across the globe. A tiny virus can devastate people and economies. One hacker or heckler can create your crisis, and the public may know before you do. Crises are here to stay, and their reach, intensity, and persistence can threaten your organizational and personal existence.
Today, employees at every level must be prepared to catch seemingly trivial warning signs and respond swiftly and effectively—helping protect your organization, possibly saving lives.
From an architect and thought leader of crisis management comes a fresh perspective and the tools to build a solid foundation to prevent crises when possible, and bravely, smartly handle those you can’t avoid. Here you will find guidelines, reflections, and proven preparations to help you embrace crises so that instead of wasting the pain, you can come out stronger.

Christine Pearson, Ph.D., has built a global reputation as an expert on leading through the darker aspects at work. An architect of the field of organizational crisis management, for more than three decades she has guided leaders of all levels in corporations, non-profits, and government agencies across five continents to plan for, respond, learn from, and appreciate the extraordinary impacts of crises. She is an award-winning Professor of Global Leadership at the Thunderbird School of Global Management (at ASU), whose research has been featured in practical outlets such as, Harvard Business Review, Sloan Management Review, Financial Times, The Wall Street Journal, The New York Times, and Conference Board Review, and in more than 600 newspapers and magazines. Come Out Stronger is her sixth book.