The Outcome: A Novel Approach to Selling

Twin King Crab boats owned by Seven Seas Corporation are discovered mysteriously capsized off the coast of the Pribilof Islands — all hands lost. Jane Dreyfus, Senior VP of Sales, is on the first leg of a London-Paris-Brussels business trip when she learns that one of the dead is the troubled son of her most important customer. The Outcome follows Jane’s seven-day saga negotiating millions in business agreements while struggling with enemies, her allies and her personal role in the tragedy; plus the fundamental questions it evokes about her work, her career, and the nature of human risk and uncertainty. While a thriller that stands on its own merits, sales professionals and business owners will find the book useful for the powerful lessons about selling and business development embedded in this ingenious story.

David Douglass Light and Scott Messer bring years of experience in deal creation, mentoring and coaching to their relentlessly suspenseful business novel, 'The Outcome'. Scott Messer, the founder of Sales Evolution and the remarkable 'Guess Free Selling' sales process, is a serial entrepreneur with deep experience in the art of high level sales and business development. His partner Dave Light is career food industry in positions from Sales Person to CEO. Light, a veteran deal maker has traded in 21 countries and with some of the Global 500 finest companies in retail, distribution and hospitality. Together Light & Messer have personally managed, mentored and coached hundreds of elite sales professionals in the art of successful deal making.