Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Shankman, Peter
ISBN 10: 047004392X ISBN 13: 9780470043929
Published by Wiley, 2006
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Paperback
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G047004392XI3N00
Synopsis:
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time―explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
About the Author: Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
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Bibliographic Details
Title: Can We Do That?!: Outrageous PR Stunts That ...
Publisher: Wiley
Publication Date: 2006
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket