Outside the Box: Corporate Media, Globalization, and the UPS Strike (The History of Media and Communication)

Kumar, Deepa

ISBN 10: 0252075897 / ISBN 13: 9780252075896

Published by University of Illinois Press, 2008

About this Item

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Bibliographic Details

• Title: Outside the Box: Corporate Media, Globalization, and the UPS Strike (The History of Media and Communication)
• Publisher: University of Illinois Press
• Publication Date: 2008
• Language: English
• ISBN 10: 0252075897
• ISBN 13: 9780252075896
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Outside the Box presents an in-depth study of media representation of the 1997 United Parcel Service (UPS) workers' strike. Deepa Kumar delineates the history of the strike, how it coincided with the rise of globalization, and how the mainstream media were pressured to incorporate pro-labor arguments that challenged the dominant logic of neoliberalism. Drawing on a textual analysis of over five hundred news reports, Kumar argues that media reform is more complicated than is suggested by liberal media theorists. She makes a case for a dialectical understanding, developing a "dominance/resistance model" for media analysis.

About the Author

Deepa Kumar is an associate professor of journalism and media studies at Rutgers University. She is the author of Islamophobia and the Politics of Empire.