The Outside-In Corporation: How to Build a Customer-centric Organization fro Breakthrough Results

Bund, Barbara

ISBN 10: 0071459316 / ISBN 13: 9780071459310

Published by McGraw-Hill, 2005

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

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Bibliographic Details

• Title: The Outside-In Corporation: How to Build a Customer-centric Organization fro Breakthrough Results
• Publisher: McGraw-Hill
• Publication Date: 2005
• Language: English
• ISBN 10: 0071459316
• ISBN 13: 9780071459310
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center

Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. The Outside-In Corporation helps you develop “customer pictures” and, through rigorous customer analysis, create unique value propositions. Barbara Bund, recognized as an innovator in both academia and business, outlines techniques for devising and implementing customer-based strategy, pricing, communication, and distribution initiatives that will drive success in the marketplace by building or remaking a business “from the outside in.”

About the Author

Barbara Bund, Ph.D., is a senior lecturer at MIT Sloan School of Management. Credited by Philip Kotler with popularizing the term relationship marketing, Bund has also taught at Harvard and is the author of Winning and Keeping Industrial Customers as well as other books and articles.