Outsizing: Strategies to Grow Your Business, Profits, and Potential

The New Principles of Growth and Success

Do you want to grow your business? In the past, have you struggled to realize the desired outcomes of your strategy? Do you feel that you're making all the right business moves but are still coming up short? In Outsizing, author Steve Coughran assembles decades of research, hundreds of interviews, and multi-industry consulting experience to identify the strategic factors that dictate the difference between exorbitant success and bankruptcy. This helpful guidebook walks you through crafting and implementing proven strategies to outgrow your limitations to achieve extraordinary results. Outsizing uniquely combines the principles of strategy, innovation, and finance into a comprehensive framework for generating value.

Each chapter contains timely examples and proprietary insights to illustrate how businesses can form inimitable strategies that deliver value to the customer and capture value for the organization. The information is pertinent to any organization seeking to strengthen its culture, leverage advantages, focus on the essential, provide outstanding experiences to customers, and maximize financial returns. Outsizing will empower you to design strategies out of lessons learned as well as internal and external changes to build a foundation for enduring success.

Steve Coughran is the Founding Director of Strategy at the Coltivar Group, where he helps clients to make strategic, financial, and value-added improvements in performance while realizing their most important goals. He created the Strategic Financial Leadership (SFL) program under the Coltivar Institute, and he teaches an undergraduate version of the program at the University of Denver's Business School. Steve is a national speaker, published author, and expert to companies on developing and implementing corporate strategy, strategic finance, enhanced customer experience, and innovation. He holds degrees in accounting and finance, and earned his MBA at the Fuqua School of Business at Duke University while studying abroad in Asia, Europe, and South America.