Outthink the Competition: How Innovative Companies and Strategists See Options Others Ignore

Fast Company blogger, NYU Professor and former McKinsey consultant, Kaihan Krippendorff, profiles the next generation business strategists: the "Outthinkers" and reveals the secrets to how they drive innovation and create competitive advantages in business.

Every domain - war, science, business - evolves through periods of radical change, revolutions. Such times divide us into "Thinkers" and "Outthinkers." Outthinkers step outside of the accepted paradigms in which thinkers operate. They act differently because they see the world differently.

In business, Outthinkers are entrepreneurs and corporate leaders who follow a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Technological change is accelerating, the nature of business competition is shifting, and during such revolutions, Outthinkers beat traditionalists.

The second edition of Outthink the Competition explores new stories of breakthrough companies such as PillPack, Flatiron Heath, and Lemonade Insurance along with updates on well-known disruptors like Google, Netflix, and Aldi. These companies' stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:

• The 8Ps Framework: Eight Dimensions of Innovation
• The Outthinker Playbook: 5 Stratagems used by leading companies
• Develop a culture of creativity and innovation
• Learn a process to keep good ideas and experiments flowing

Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today's era of fast-paced disruptive technological change. He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker, whose growth strategies and innovations have generated over $2.5B in revenue for many of the world's most recognizable companies including BNY Mellon, Citibank, L'Oréal, Microsoft, and Viacom. Kaihan is a best-selling author of five books, most recently the Edison Award nominated, Driving Innovation From Within: A Guide for Internal Entrepreneurs.Recognized by the prestigious Thinkers50 as one of the top management thinkers most likely to shape the future of how organizations are managed and lead, Kaihan founded the Outthinker Strategy Network, an exclusive network of Chief Strategy Officers and executives. He is a trusted advisor to these Strategy Executives, known for facilitating powerful conversations that create strategic clarity and yield actionable ideas for this diverse cross-industry group. Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to teach at business schools throughout the US and internationally (including NYU, FIU, and UA). A regular contributor to Fast Company and other major business media outlets, Kaihan is an advisory board member of multiple national and international companies.