Overcome and Lead

Overcome and Lead recounts the powerful stories and essential lessons learned from Anne Beiler's time as the founder of Auntie Anne's(R), the world's largest pretzel franchise. As a former Amish girl with an eighth-grade education, Anne had many obstacles to overcome as she transformed into one of the first female founders of an international franchise-the greatest obstacle, however, was herself.

With no capital, no formal education, and no business plan, Anne launched Auntie Anne's Pretzels after a series of tragic life events left her broken, traumatized, and in a deep depression. As Anne and her team grew the company, she also grew herself personally and professionally. Join Anne as she takes you on a journey from feeling overwhelmed and inadequate to being an empowered and confident leader.

If you want to make a difference in your area of influence, this story is for you. It is for those of you currently leading people-whether at work, home, or in your community and for those aspiring to lead someday. Building Auntie Anne's was a journey that required Anne to bring her whole self-both the gifts and the broken bits-to build something bigger than she ever imagined. Overcome and Lead will help you to do the same.

Anne Beiler began twisting pretzels in 1987 and grew a single farmer's market stand into Auntie Anne's(R), the world's largest hand-rolled soft pretzel franchise. Her professional success, however, was forged after years of darkness, depression, and despair brought on by the death of her nineteen-month-old daughter. Anne's personal story and entrepreneurial insights have been featured on many television shows including Secret Millionaire, The Oprah Winfrey Show, and Good Morning America. She has been highlighted in numerous publications such as Fortune Magazine, and Inc Magazine. In 2005, Anne sold Auntie Anne's and authored the business memoir, Twist of Faith. Today, Anne speaks to audiences around the world inspiring people with her authentic stories and life experiences. Her mission is to help women overcome the pain, blame, and shame of their past by sharing their stories.

Always evolving as a creative communicator, Emily is first and foremost a storyteller. Bringing a full spectrum of experiences to each new opportunity after twenty years as an executive writer in the music industry, she is now a business owner, bestselling author, podcaster, ghostwriter, and mentor to people seeking the skills and confidence to write their own stories. From business communication, books, and documentaries, Emily has a unique gift for blending both facts and more subjective truths across various mediums with clarity and warmth. Her words engage readers' minds as well as their souls. A scriptwriter for dozens of gold, platinum, and Billboard chart-topping videos, she is adept at building bridges and connecting people through well-crafted narratives. As a ghostwriter, she helps individuals find words to tell the stories they may otherwise not have the confidence or language to express. She has lent her voice to countless published works on the subjects of leadership, creativity, spirituality, relationships, hospitality, and personal growth. Emily and her husband, Scott, are cofounders of the Love Better movement and The Love Better Podcast (www.lovebetter.world). Together they engage in conversations focused on the small daily decisions we each can make to create a safer, more loving world for every human being.