Overcoming the Digital Divide: How to Use Social Media and Digital Tools to Reinvent Yourself and Your Career

Author Shelly Palmer is President of the National Academy of Television Arts & Sciences, NY, and the digital living guru from CNN, Fox Television, NBC Universal and satellite radio. With co-author Mike Raffensperger, he has created an easy-to-read primer for anyone thinking of starting a business, working from home, becoming a consultant, or just defending and keeping a job in this new, increasingly digital world.

Learn to think like a digital native. Use Social Networks to build your personal brand. Take control of your online reputation. Create and control your online presence. What apps do you really need to run your personal life and business? Create your own email blasts and digital marketing tools. Harness the power of your digital calendar, email and contact management software.

Praise for Overcoming the Digital Divide

"Everything about how we communicate is changing. Shelly has distilled it down into bite-sized pieces. If you want to be a digitally-savvy business person, read this book." - Ali Velshi, CNN's Chief Business Correspondent

"Read this book, evolve digitally or die." - David Fincher, Director, The Social Network

"Want a simple way to stay ahead of the digital revolution? Read this book. Shelly will teach you how to always have the right technology." - Gary Shapiro, Consumer Electronics Association, President & CEO

"This is a 'must read' for anyone who wants to be relevant in the digital age." - Alan Patricof, Investor and Venture Capitalist

Shelly Palmer is the Managing Director, Advanced Media Ventures Group, LLC. He is an award-winning inventor, technologist, composer and television producer and the host of Media 3.0 with Shelly Palmer. He invented enhanced television (Who Wants to Be as Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is President of the National Academy of Arts & Sciences, NY, which bestows the coveted Emmy Awards. He is the Vice-Chairman of the National Academy of Media Arts & Sciences and he oversees the Advanced Media Technology Emmy Awards, which honor outstanding achievements in the science and technology of advanced media. He is the author of one of the most popular television business news blogs, www.media30.com, a weekly columnist for the Jack Myers Report, The Huffington Post and a technology commentator for CNN.com.