An Overview of the Public Relations Function, Second Edition
Language: English
Published by Business Expert Pr, 2019
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781949443660_new
- Title
- An Overview of the Public Relations Function, Second Edition
- Author
- Bowen, Shannon A.; Rawlins, Brad; Martin, Thomas R.
- Publisher
- Business Expert Pr
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1949443663
- ISBN 13
- 9781949443660
- Edition
- 2nd Edition
- Item weight
- 414 grams
This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.
It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
"Synopsis" may belong to another edition of this title.
About the Author
Brad Rawlins, PhD, professor, Arkansas State University, chief academic officer of a branch campus, and author of many publications on transparency, trust, stakeholder prioritization, and publics.
Thomas R. Martin, executive-in-residence, College of Charleston, former vice president of corporate relations.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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