Make Your Own Job (Paperback)

Madeleine Baker

ISBN 10: 0674306155 / ISBN 13: 9780674306158

Published by Harvard University Press, Cambridge, Mass, 2026

About this Item

Paperback. A sweeping new history of the changing meaning of work in the United States, from Horatio Alger to Instagram influencers. How Americans think about work changed profoundly over the course of the twentieth century. Now, it's not enough for a worker to be reliable; they are also increasingly expected to show initiative, creating new opportunities for themselves and their employer. Our culture of work today is more demanding than ever, even though workers haven't seen commensurate rewards. Make Your Own Job explains how this entrepreneurial work ethic took hold, from its origins in late nineteenth-century success literature to the gig economy of today. Business schools and consultants exhorted managers to cultivate the entrepreneurial spirit in their subordinates, while self-help authors synthesized new ideas from psychology into a vision of work as "self-realization." Policy experts embraced the new ethic as a remedy for poverty. Everyone got on board: Marcus Garvey and Henry Ford, Avon ladies and New Age hippies. Historian Erik Baker argues that the entrepreneurial ethic has given meaning to work in a world where employment is ever more precarious-and in doing so, has legitimized mounting economic insecurity and inequality. Where work is hard to find and nostrums about diligent effort fall flat, the advice to "make your own job" keeps hope alive. Make Your Own Job charts the transformation of the American work ethic in the twentieth century. It is no longer enough to be reliable; now, workers must lead with creative vision. Baker argues that the entrepreneurial ethic has been a Band-Aid for a society in which ever-mounting precarity discredits the old ethics of effort and persistence. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9780674306158

Bibliographic Details

• Title: Make Your Own Job (Paperback)
• Publisher: Harvard University Press, Cambridge, Mass
• Publication Date: 2026
• Language: English
• ISBN 10: 0674306155
• ISBN 13: 9780674306158
• Binding: Paperback
• Condition: new

About this title

Synopsis

A New Yorker Best Book of the Year

A sweeping new history of the changing meaning of work in the United States, from Horatio Alger to Instagram influencers.

How Americans think about work changed profoundly over the course of the twentieth century. Now, it’s not enough for a worker to be reliable; they are also increasingly expected to show initiative, creating new opportunities for themselves and their employer. Our culture of work today is more demanding than ever, even though workers haven't seen commensurate rewards.

Make Your Own Job explains how this entrepreneurial work ethic took hold, from its origins in late nineteenth-century success literature to the gig economy of today. Business schools and consultants exhorted managers to cultivate the entrepreneurial spirit in their subordinates, while self-help authors synthesized new ideas from psychology into a vision of work as “self-realization.” Policy experts embraced the new ethic as a remedy for poverty. Everyone got on board: Marcus Garvey and Henry Ford, Avon ladies and New Age hippies.

Historian Madeleine Baker argues that the entrepreneurial ethic has given meaning to work in a world where employment is ever more precarious―and in doing so, has legitimized mounting economic insecurity and inequality. Where work is hard to find and nostrums about diligent effort fall flat, the advice to “make your own job” keeps hope alive.

About the Author

Madeleine Baker is College Fellow in the History of Science at Harvard University. Her writing has appeared in the New York Times, the New Yorker, Harper’s, The Nation, and The Drift, where she is Senior Editor.