Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration

One of today’s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist. From art school student to designer for Nike, Topshop, and Google, Kate Moross has lived the life that young graphic artists dream of. But it hasn’t always been a smooth ride, and in this informative memoir and guide Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright, and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with "copycats", and when to consider working for free. She also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly colored style, this book is filled with dozens of examples of her work for publications including The Guardian, Vice and FACT Magazine, companies such as Adidas and Nokia, and musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

Kate Moross is a graphic designer, illustrator and art director. She has worked prolifically, creating vibrant artwork for some of the world's most successful companies. In 2012 she launched Studio Moross, a full-service creative design studio based in London.