What is strategic thinking? What is its real value? What happens if we don t do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides readers through the complex maze of strategic thinking. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. This is essential reading for any manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students and those undertaking MBA projects.

About the Author

Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.

Laura Brownlives in Massachusetts with her quirky abnormal family. Her husband s put up with her since high school, her young son keeps her on her toes, and her three cats think they deserve more scratches. Hearing loss is a big part of who she is, from her own Hard of Hearing ears, to the characters she creates.

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