No wonder most women hate negotiating. If we make concessions to further a deal, we're viewed as weak. If we play hardball, we can be seen as overly aggressive--and the strategy backfires. The double standard will get us every time. Thankfully, negotiation expert Yasmin Davidds has learned how best to strike a balance, merging a woman’s natural strengths--collaboration, relationship building, listening--with a firm grasp of established tactics.

Utilizing guidelines, stories, and exercises that shed light on the psychology of negotiation, Your Own Terms reveals how women can:

Control how they are perceived
Eliminate self-sabotaging beliefs and behaviors
Discover their personal negotiation style
Build leverage
Understand an opponent’s approach and adjust theirs in response

Don’t let the world’s double standards for women in business hold you back from negotiating for what you know is right. With this eye-opening and empowering resource by your side, learn to win on your own terms--and open doors you never knew had been shut.

About the Authors

YASMIN DAVIDDS, PSY.D., is founder and CEO of the Women's Institute of Negotiation (WIN) and the Latina Global Executive Leadership Program. She has trained thousands of corporate leaders across the globe. ANN BIDOU is a writer and the coauthor of Career Match and Personality Power.

Shoya Zichy (New York, NY) is a career coach with a Master’s in Education and Counseling, and is past president of the Myers-Briggs Association of New York. Her proprietary personality model has been featured in Fortune, Barron’s, and on CNN.

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