On Your Own: A Woman's Guide to Building a Business

More than half the businesses in the U.S. are now started by women. But women face special challenges in business ownership, including credit discrimination and balancing family and work demands. This new edition of On Your Own offers practical advice and provides a list of resources for women business owners.

From the publishers of David Bangs's The Start-Up Guide ( LJ 10/1/89) comes this "resource for women who want to start, improve, or expand their businesses but who aren't sure how to do it or, perhaps, even where to begin." Among topics covered are developing the product or service; researching the market; managing the business; and obtaining funds. Additionally, it discusses balancing home and business life and dealing with possible prejudices against women in the business world. Part 1 gives guidance on how to get information needed for going into business; part 2 describes the business plan; and part 3 contains specific steps for implementing the business plan. Also included are a glossary of financial terms; legal forms; and women's business advocates by state. For larger business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.