The AI Owner's Manual: A Practical Guide for Business Owners

Every vendor promises AI will transform your business. Most books about AI read like technical manuals or futurist fantasies. Neither helps you make real decisions with real budgets and real teams.

The AI Owner's Manual is different.

Written by Jess Coburn, a technology leader who has guided hundreds of small and medium businesses through digital transformations, this practical guide delivers the honest, actionable advice that executives actually need. No jargon. No hype. No promises that AI will magically solve everything.

Inside, you'll discover:
How to separate AI reality from vendor hype using the "3 Questions" framework
A proven methodology for identifying which processes in YOUR business to tackle first
A week-by-week 90-day implementation roadmap that takes you from zero to measurable results
Role-specific playbooks for every C-suite executive—CEO, CFO, COO, CMO, CHRO, and CTO
Governance frameworks that enable speed rather than slow you down
Change management strategies for getting buy-in from skeptical teams
ROI frameworks and business case templates that actually work
A sustainable system for staying current without it becoming a second job
Each chapter ends with a 48-hour challenge—a concrete action you can take immediately to apply what you've learned. Plus, you'll get access to 60+ downloadable tools including Excel calculators, policy templates, assessment frameworks, and prompt libraries at https://jesscoburn.com.

The businesses that thrive in the AI era won't be the ones with the biggest budgets or the most advanced technology. They'll be the ones that understand AI is a tool for human amplification, not replacement. The ones that start with business problems rather than technology solutions. The ones that build cultures of continuous learning.

Whether you're exploring AI for the first time or scaling existing initiatives, this book gives you the knowledge, tools, and confidence to lead your organization forward without the expensive mistakes.