This book is the antithesis to most self-help, leadership and culture books that play it safe - hollow slogans, shallow fixes, endless frameworks. Straight-talking, real, relatable, this book is for the brave.

It fuses Simon's personal life and decades of frontline experience across organisations, a razor-sharp coaching instinct, and a fiercely huma voice that slices through jargon like a switchblade. He doesn't just "challenge the status quo", he lives in opposition to it.

Armed with common sense, punk ethics, and a strategic clarity, this isn't another book about being kind to yourself, it's about truth, and the radical, messy, brilliant progress that happens when we start living it and telling it.

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