The PDMA Handbook of New Product Development This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780471485247

Contact seller

Report this item

Bibliographic Details

Title: The PDMA Handbook of New Product Development
Publisher: John Wiley & Sons 02 N
Publication Date: 2004
Language: English
ISBN 10: 0471485241
ISBN 13: 9780471485247
Binding: Hardcover
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

About the Author

KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.

"About this title" may belong to another edition of this title.

Store Description

Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.

Visit Seller's Storefront

Seller's business information

WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

Sale & Shipping Terms

Terms of Sale

All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.

Shipping Terms

We try to keep our shipping terms as simple as possible :)

Shipping cost for orders to other destinations vary, so please check your destination country for more details.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	4 to 15 business days	4 to 15 business days
First item	US$ 5.54	US$ 5.54

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment Methods

Add to Wants