The PDMA Handbook of New Product Development, Second Edition
Language: English
Published by Wiley, 2004
- Hardcover
- New
Condition: New
US$ 28.87
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- Title
- The PDMA Handbook of New Product Development, Second Edition
- Author
- Kahn, Kenneth B.
- Publisher
- Wiley
- Publication year
- 2004
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471485241
- ISBN 13
- 9780471485247
- Edition
- 2nd Edition
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
"Synopsis" may belong to another edition of this title.
About the Author
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.
"About the title" may belong to another edition of this title.
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