The PDMA Handbook of New Product Development, Second Edition

Kahn, Kenneth B.

ISBN 10: 0471485241 / ISBN 13: 9780471485247

Published by Wiley, 2004

About this Item

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Bibliographic Details

• Title: The PDMA Handbook of New Product Development, Second Edition
• Publisher: Wiley
• Publication Date: 2004
• Language: English
• ISBN 10: 0471485241
• ISBN 13: 9780471485247
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: new

About this title

Synopsis

The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

About the Author

KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.