The PDMA ToolBook 2 for New Product Development
Language: English
Published by Wiley, 2004
- Hardcover
- New
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- Title
- The PDMA ToolBook 2 for New Product Development
- Publisher
- Wiley
- Publication year
- 2004
- Condition
- new
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0471479411
- ISBN 13
- 9780471479413
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
"Synopsis" may belong to another edition of this title.
About the Author
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
"About the title" may belong to another edition of this title.
DeckleEdge LLC
Albuquerque, NM, U.S.A.
5-star seller
AbeBooks seller since September 28, 2023
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