The PDMA ToolBook 2 for New Product Development

ISBN 10: 0471479411 / ISBN 13: 9780471479413

Published by Wiley, 2004

About this Item

Seller Inventory # U9780471479413

Bibliographic Details

• Title: The PDMA ToolBook 2 for New Product Development
• Publisher: Wiley
• Publication Date: 2004
• Language: English
• ISBN 10: 0471479411
• ISBN 13: 9780471479413
• Binding: Hardcover
• Edition: 1762781111.
• Condition: Very Good
• Dust Jacket Condition: 47363401
• Signed: 11/10/2025 1:25:11 PM
• Seller catalogs:
  • 1
  • 9780471479413
  • U

About this title

Synopsis

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

About the Author

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.