The PDMA Toolbook 2 For New Product Development: Vol 2
Belliveau, Paul (Editor)/ Griffin, Abbie (Editor)/ Somermeyer, Stephen M. (Editor)
ISBN 10: 0471479411 ISBN 13: 9780471479413
Published by John Wiley & Sons Inc, 2004
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Hardcover
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
1st edition. 576 pages. 9.25x6.25x1.25 inches. In Stock. Seller Inventory # 0471479411
Synopsis:
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
About the Author:
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
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Bibliographic Details
Title: The PDMA Toolbook 2 For New Product ...
Publisher: John Wiley & Sons Inc
Publication Date: 2004
Binding: Hardcover
Condition: Brand New