In The Power of Play: The Game Design Approach to Transforming Employee Engagement, the Managing Director for Willow Ventures ―a global insurance innovation leader―George Kesselman, delivers a one-of-a-kind and exciting take on employee productivity and engagement. He dives deep into increasing divergence between work and how we approach motivation, and moving beyond the gamification of work, exploring the motivational and behavioural elements behind the “fun” kind of problem solving we find in games and showing you how to apply them to your workplace.

In the book, you’ll discover how to apply the principles of game design to the professional environment so you can realize higher levels of motivation, productivity, and creativity from your teams. You’ll also find:

Strategies to make your workplace more enjoyable and improve talent recruitment and retention
Practical insights into tapping into your employees’ intrinsic motivations to create a more satisfying work experience
Discussions of how to identify core motivations, combine them with clever design, and help your employees achieve “flow states” of extraordinary productivity

Perfect for managers, executives, directors, entrepreneurs, founders, and other business leaders, The Power of Play is also a can’t-miss resource for human resources and other people professionals seeking effective strategies to retain, motivate, and inspire their team members.

About the Author

GEORGE KESSELMAN, MBA, is the Managing Director for Willow Ventures, a Singapore-based venture builder and a global insurance innovation leader. He is a recognised thought leader in the areas of futurism, insurtech, innovation, entrepreneurship, and growth. He is a former COO at AIG and his views are regularly featured in well-known, global publications.

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