The PR Practice tutorial (2)(Chinese Edition)

Paperback. Pub 2006 403 Chinese in Fudan University Press Public Relations is a creative. strong strategy. normative work. The PR Practice tutorial (2) based on the development of market economy and the needs of the knowledge-based economy. systematically expounded from four levels of operating mechanisms and strategies of public relations from the conceptual level analysis of the modernization of public relations. international from the application level. the public relations work of art draw; study art survey of public relations. creative arts and art of planning; discussed in-depth business strategy image from the planning level. the image of the corporate culture. the image of corporate behavior and planning staff image Art; from the operational level groundbreaking design the reception and exchanges. publicity. crisis. services. c...