PR Strategy and Application: Managing Influence
Coombs, W. Timothy, Holladay, Sherry J.
Language: English
Published by Wiley-Blackwell, 2009
- Softcover
- Used
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- Title
- PR Strategy and Application: Managing Influence
- Author
- Coombs, W. Timothy, Holladay, Sherry J.
- Publisher
- Wiley-Blackwell
- Publication year
- 2009
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1405144084
- ISBN 13
- 9781405144087
- Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
-
Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR
-
Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships
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Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders
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Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships
- Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs
"Synopsis" may belong to another edition of this title.
About the Author
Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.
"About the title" may belong to another edition of this title.
Textbook Bookie
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