A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.

About the Author

TREVOR MORRIS is one of the UK's most senior PR practitioners and a visiting professor at the University of Westminster, where he teaches on a range of postgraduate and undergraduate programmes. Until 2003 Trevor was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group, with some 250 employees. In over 25 years in the industry, Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies and knew and worked alongside most of the key players in contemporary public relations. PR Week recently described him as one of the most influential people in public relations.

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster. He has a first class degree in history from the University of London. He established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University.

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