Synopsis
If there is one thing that is certain in business, it is uncertainty; still, some companies perform reliably and with excellence in spite of changing circumstances. Predictable Results in Unpredictable Times is about four essentials for getting great performance in good times and bad.
(1) Excellent Execution: Winning companies have simple goals with clear targets and strong follow-through. All team members know what to do about the goals and they execute precisely.
(2) High Trust Levels with All Stakeholders: Low trust slows you down and raises your costs especially in times of turmoil. But when trust levels rise, everything speeds up and costs go down.
(3) Achieving More with Less: In tough times, everyone tries to do more with less, but the real question is more of what? Winning companies focus on giving more value not just cutting back.
(4) Transforming Fear into Engagement: Unpredictable times create anxieties that distract you just when you need total focus. Winning organizations entrust people with a mission and strategy they can believe in, channeling their anxiety into results.
These principles can help companies win regardless of the turbulence of the ride or the shock of overwhelming change.
About the Author
Dr. Stephen R. Covey is an internationally respected leadership authority, teacher, author, organizational consultant, and co-founder and vice chairman of Franklin Covey Co. He is author of The 7 Habits of Highly Effective People, which Chief Executive magazine has called the most influential business book of the last 100 years. The book has sold nearly 20 million copies, and after 20 years, still holds a place on most best-seller lists. Dr. Covey earned an MBA from Harvard and a doctorate from BYU, where he was a professor of organizational behavior. For more than 40 years, he has taught millions of people — including leaders of nations and corporations — the transforming power of the principles that govern individual and organizational effectiveness. He and his wife live in the Rocky Mountains of Utah.
Bob Whitman is president and CEO of FranklinCovey and a successful private-equity investor. Dr. Breck Englans has 20 years experience consulting with major corporations on their strategic planning and communication challenges.
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