PRIDE Heart of a Movement: The San Francisco Gay & Lesbian Freedom Day Parade 1984-1990

"Pride: Heart of a Movement/The San Francisco Gay & Lesbian Freedom Day Parade 1984-1990" features photographs by Saul Bromberger and Sandy Hoover, with essays by Victoria Sheridan and Janet Kornblum. It was edited by Geir and Kate Jordahl and designed by Jackson Nichols and Kate Jordahl and is published by True North Editions. For more information on this and other True North Editions' books and portfolio projects, contact Geir and Kate Jordahl at www.truenortheditions.com.

Their body of work produced during the years they covered The San Francisco Pride Parade stands as a visual document of a "once-upon-a-time" moment in history congealed within the frames of their black and white negatives. : Victoria Sheridan

Saul and Sandy's goal was no less lofty than to capture all of it. The celebration.

The rage. The anger. The love. The heart of a movement. Janet Kornblum

We've had the most amazing and fun experiences working together for over 30 years for our editorial, commercial, and non-profit clients, creating portraits and photo-journalistic images of an incredibly diverse group of people.We are curious about people and their stories, cultures, and lives, and its a wonderful thing indeed that photography has given us the opportunities to meet them. Our good communication skills help us to connect with our subjects where they trust us to portray them honestly and with empathy, to create the story telling images that we are after for our clients.We collaborate in numerous ways when working on a project or a quick photo shoot - from meeting with the client when that's possible, to scouting locations, to creating and discussing the concept, to the shoot itself when we are trading cameras back and forth trying different ideas to see what's working, as well as a variety of lighting schemes and compositions. Thru the years we've been published in LIFE, Newsweek, Parenting, California Lawyer, Diablo, San Francisco, Stanford Medicine, Discover, and MIT Technology Review magazines, and completed projects for the Bank of America Foundation's annual report, Stanford Hospital's advertising & branding campaign, The Family Caregivers Alliance in San Francisco, Goodwill Industries, TechWomen, The Silicon Valley Community Foundation, Stanford University's schools of Business and Engineering, The Paul and Daisy Soros Fellowships for New Americans, Rubicon Programs, Project Open Hand, the Stanford Cancer Center and the Stanford Eye Center.We're always looking for challenging and inspiring opportunities to document and interpret our clients' and subject's stories, and we look forward to seeing how we can work together.

Geir and Kate Jordahl bring their love of books and passion for images to the creation of a variety of visual projects. They founded True North Editions in 2012 as a collaborative effort to give voice to unique work by artists working authentically. They have worked together as a team since 1980 as editors, curators, and image makers.Geir and Kate Jordahl both have Masters of Fine Arts Degrees in Photography from Ohio University, Athens, Ohio. In 1983 they founded the PhotoCentral Program in Hayward, California, and were directors of PhotoCentral until 2020. Kate is a Professor of Photography at Foothill College, Los Altos Hills, California. The Jordahls now operate True North Editions based in Bellingham, Washington.