PRINCIPLES AND PRACTICE OF SOCIAL MARKETING: AN INTERNATIONAL PERSPECTIVE

ROB DONOVAN AND NADINE HENLEY

ISBN 10: 052116737X / ISBN 13: 9780521167376

Published by CAMBRIDGE UNIVERSITY PRESS, 2010

About this Item

Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.

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Bibliographic Details

• Title: PRINCIPLES AND PRACTICE OF SOCIAL MARKETING: AN INTERNATIONAL PERSPECTIVE
• Publisher: CAMBRIDGE UNIVERSITY PRESS
• Publication Date: 2010
• Language: English
• ISBN 10: 052116737X
• ISBN 13: 9780521167376
• Binding: Paperback
• Edition: International Edition
• Condition: New Books

About this title

Synopsis

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.

About the Authors

Rob Donovan is Professor of Behavioural Research at the Centre for Behavioural Research in Cancer Control in the Faculty of Health Sciences, Adjunct Professor of Social Marketing and Co-Director of the Social Marketing Research Unit at Curtin Business School, Curtin University, Western Australia.

Nadine Henley is Professor of Social Marketing, Director of the Centre for Applied Social Marketing Research and Associate Dean of Research and Higher Degrees for the Faculty of Business and Law at Edith Cowan University, Western Australia.