PRIVATE LABEL STRATEGY - How to Meet the Store Brand Challenge

Nirmalya Kumar & Jan-Benedict E.M Steenkamp

Published by Harvard Business School, 2007

Condition: New Hardcover

Sold by Handled With Care, Bocholt, Belgium

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Nieuwstaat. Ongelezen. Hardcover met stofomslag. Scheur in omslag.

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Title: PRIVATE LABEL STRATEGY - How to Meet the Store Brand Challenge
Publisher: Harvard Business School, 2007
Binding: Hardcover/Hardback
Condition: New

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