Title: Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Publisher: AVA Publishing
ISBN 10: 2940411417
ISBN 13: 9782940411412
Condition: Good

About this title

Synopsis

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

About the Author

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

FirstClassBooks
BBA Corp, 11300 Cantrell Rd STE 105, Little Rock, AR, 72212, U.S.A.

Sale & Shipping Terms

Terms of Sale

We have a 30 day return policy. The return must be postmarked within 30 days of the estimated delivery date. If you are unable to have the item postmarked within 30 days of the estimated delivery date, please contact us for further information. Once the item has been returned, we will initiate an item-only refund (shipping costs are non- refundable). The item must be returned in the same condition as it was advertised. Please contact us prior to returning the item if the condition of the item re...

More Information

Shipping Terms

Shipping costs are based on books weight as well as distance of shipment. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 4.00	US$ 6.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.