Packaging: An Essential Primer for Today's Competitive Market: 1 (Design Matters)

ISBN 10: 1592533426 / ISBN 13: 9781592533428

Published by Rockport Pub, 2008

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M01592533426-V

Bibliographic Details

• Title: Packaging: An Essential Primer for Today's Competitive Market: 1 (Design Matters)
• Publisher: Rockport Pub
• Publication Date: 2008
• Language: English
• ISBN 10: 1592533426
• ISBN 13: 9781592533428
• Binding: Soft cover
• Condition: very good

About this title

Synopsis

The nuts and bolts of effective package design

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

About the Author

Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.

Check out their website at www.capsule.us