Packaging & Evolution

The book is a collection of 108 packaging designs. By exploring the inspiration and the story of each project, we hope to find the key to the evolution of packaging design, as well as its role in enhancing the value of the brand. The book features: - A clear presentation of various types of design projects including packages for snacks, candy, sauce, dairy products, beverage, living goods, household chemicals and medicines; - Images of the package before and after the redesign, together with the designer's narratives, to expressly illustrate the evolution of the package; - Analysis of the current and future trends of packaging design by senior designers to be shared with young men who have keen insight into the powers behind the design.

Chong Peng, rising Chinese brand packaging designer, founder of Design Design, specially appointed artistic design guide of Guizhou University. Chong Peng has won the platinum award in Pentawards (world top packaging design competition) by his work “QIAN’S GIFT”, the only and highest award in the single category of Greater China area. He has won multiple international design awards, including, Pentawards, RedPoint, IF, Top award Asia, World Star, etc. He has finished numerous successful commercial design and served famous brands of China and abroad, including Fonterra, Changyu Group, Mengniu Dairy, Eastroc Beverage, New Hope Diary, etc. With a goal of “Design leads industry”, he devotes himself to the exploration of emerging industry and development of eco-materials.