Packed To The Rafters: Modern techniques of promoting your fringe or amateur theatre production.

Mr Douglas Mayo, Mr Phil Matthews

ISBN 10: 1840948779 / ISBN 13: 9781840948776

Published by New Theatre Publications 25/10/2012, 2012

About this Item

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Seller Inventory # 6545-9781840948776

Bibliographic Details

• Title: Packed To The Rafters: Modern techniques of promoting your fringe or amateur theatre production.
• Publisher: New Theatre Publications 25/10/2012
• Publication Date: 2012
• Language: English
• ISBN 10: 1840948779
• ISBN 13: 9781840948776
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Packed To The Rafters is the ultimate guide to modern PR techniques for amateur and fringe theatre groups. This book makes for essential reading for any PR committee tasked with doing PR for any show for the first time or even those who have done it before and need to brush up on the latest techniques. Having had experience in production and the media, Douglas Mayo guides any potential PR through the process of promoting a show including the press release, email marketing, branding, sponsorship, creative use of photography and social networking.

About the Author

Douglas first took to the amateur stage in a production of The White Horse Inn for the Parramatta New Theatre Company in Sydney, Australia. It wasn’t long before he realised that he much preferred working behind-the-scenes in marketing and publicity, and eventually in producing musicals. For the next ten years, he produced shows, established theatre groups and had a finger in all aspects of production, including the occasional onstage cameo when a silent walk-on part beckoned. At age 22, he commissioned and professionally staged the full-length concert musical version of Mike Batt’s The Hunting Of The Snark and launched the first show by Australian comedy duo The Umbilical Brothers. He toured a series of one man shows and helped to develop several new musicals. In 1994/5 he was a co-producer of one of the world’s first amateur productions of Les Miserables which ran for 42 performances with over 40,000 people attending the show. Based in London, Douglas is now Editor of Amateur Stage Magazine where he continues to stimulate interest in amateur theatre and encourages development of modern theatre practice.