Pandemic to Endemic

The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business. Endemic situation indicates that the Covid virus is here to stay but with limited impact. The book provides deeper research on how organizations adapted themselves to the post Covid situation and how they look at the future. The book covers studies from the areas of marketing, finance, human resource, operations, healthcare and education.

Brig. (Dr.) Rajiv Divekar

Brig (Dr.) Rajiv Divekar is the Director of Symbiosis Institute of Management Studies for the last 12 years. SIMS is amongst the top ranked B-schools in India which is over 27 years old. Prior to this he was Head of Faculty Strategic and Operational Studies at Army War College and Faculty member in Defence Strategic Studies at Defence Services Staff College, Wellington. He has done his PhD from Symbiosis International University. He is a M. Phil from D A V V University and MSc from Madras University. A Gold medallist in BE (civil), he has done his MBA specializing in Human Resource Management. He has rich experience of strategy, planning, logistics and human resource management based on his service with multinational teams as part of United Nations Force in both Somalia and Lebanon. He has served in Kargil and Leh on the LoC where he was responsible for the Logistics and Supply Chain Management for soldiers located on posts at 17,000- 22,000 feet in the Siachen Glacier. He has a large number of research publications in National & International Journals & also in Scopus listed Journals. He is also a reviewer for a journal which is indexed in SCOPUS. Under his leadership and guidance, SIMS has been organising an Annual International Research Conference for last 11 years. He teaches Strategy, Human Resource and Leadership to MBA students and has been invited to deliver talks at various organisations and institutes as also to deliver key note address in conferences. He is a recipient of many awards in the field of education. He has been awarded “The Rashtriya Vidya Gaurav Gold Medal” by the Indian Solidarity Council, the “Rajiv Gandhi Education Excellence Award” by International Institute of Education and Management and the “Education Leadership Award” by Education Leadership Awards, Dubai.

Dr. Komal Chopra

Dr. Komal Chopra is an Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics. Dr. Komal Chopra has taught subjects such as Retail Management, Consumer Behaviour, andEssentials of Marketing to post-graduate students. He has conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Kathmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. He has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Sage OPEN, Emerald Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education. He has also won the best research paper award at international conferences. He is a PhD guide at Symbiosis International (Deemed University) and PhD referee at the University of Witwatersrand, South Africa. He is an ISO 9001:2015 certified auditor and Co-Convener of SIMS Annual Research Conference.

Dr. Jaya Chitranchi

Dr. Jaya Chitranshi, Professor at Symbiosis Institute of Management Studies, Pune is a Ph, D. in Psychology and Masters in Business Administration. She is the recipient of Junior/Senior Research Fellowship (UGC), Kali Prasad Memorial Award (Lucknow University), Literati Outstanding Reviewer Award (Emerald) and Outstanding Woman Management Teacher Award (AIMS International). Her teaching and research areas are organizational behaviour, effective teaching pedagogies, performance management and employee well-being. She has published research papers and has also been part of corporate consultancy projects.

Dr Smita Mehendale

Dr. Smita Mehendale is an Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune She has 18+ years of experience in diverse functions like finance, marketing and HR and across industries and educational institutions. She has worked in manufacturing, service sector and consultancy before stepping into academics. She has done her PhD from SPPU, Pune in online retailing. She teaches Research Methodology, Retail Management and Marketing Research at SIMS. She is passionate about training and has conducted sessions for FMCG, healthcare, financial services and educational institutions like Cargill, L&T, Nikita Distributers, SVM, St. Mira’s, BMCC, SVIMS. She has presented numerous papers in international conferences and won best paper awards. She has conducted Faculty Development Programmes and is the co-convener of SIMSARC22.