Parenting with Purpose: A Practical Guide to Disciplining with Empathy and Raising an Emotionally Intelligent Child

You're in the middle of the supermarket, and your three-year-old is in full meltdown mode over an icicle. There's yelling, there are tears and snot flying everywhere. Do you:

1. Give in and buy the icicle because you're way too embarrassed
2. Engage in a yelling match with your kid, i.e., lose your marbles completely
3. Drag your kid yelling and screaming out of the supermarket
4. Calmly but firmly stand your ground and tell your little one snacks are waiting for them at home.

Now that you look at it, the correct answer is probably obvious. In the heat of the moment, however, most parents will react instinctively, and they'll do irrational things due to stress and exhaustion.

Let's face it - even the best and kindest of kids throw temper tantrums. In fact, statistics show that 87% of 18 to 24-month-olds will have a total meltdown every once in a while.

Even moms who are as cool as a cucumber will want to punch the wall simply because a five-year-old can't be rationalized with.

Being a parent is tough.

Mastering the right parenting techniques early on in life is important because intense early childhood parental involvement helps kids develop into emotionally-intelligent, well-rounded adults.

You certainly understand the importance of being a hands-on parent. Like many others, however, you may be clueless about how to approach discipline, boundaries, and positive reinforcement.

Of all parents, 57% struggle to find the most effective way to discipline kids.

Parenting with Purpose provides the answer.

Good parenting is based on mutual respect, open communication, and transparency. This is just one of the key lessons included in the latest book by child development experts Aileen Jarvis and Rowan Roffe.

As a bonus, the book will apply the techniques to real-life situations that parents struggle with. If you dread mealtime or getting kids ready for kindergarten in the morning, this is the reading material you should have on your nightstand.