A Parent's Guide to Influencers

Teens trust online influencers to teach them what to buy, what to wear, and how to live―sometimes to their detriment. Dig deep into influencer culture, understand teens’ desire to follow or become social media influencers, and learn how to discuss it without sounding condemning or ignorant.

Explore topics like:

• Gaining wealth and fame as an influencer
• Engaging with name-brand sponsors
• Weighing the pros and cons of building a platform
• Comparing Christian vs. non-Christian influencers
• Learning what the Bible says about being a “follower”

Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.

Since 2007, Axis has helped millions of parents navigate conversations with their teens, and they've spoken directly with just as many students. They've been creating resources to help bridge the gap between parents, caring adults, and the next generation. They're a group of gospel-minded researchers, speakers, and content creators, and they're excited to bring you the best of what they've learned about making meaningful connections with the teens in your life. For more information, visit axis.org