Part-Time Public Relations With Full-Time Results: A Pr Primer for Libraries

Step-by-step guidelines for maintaining positive communication with patrons.

"The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve." This well-written guide is especially useful in this time of shrinking library budgets. Never before has it been more important to "sell" the library to potential users and local officials. But to do this takes staff time and a sizable budget for printing and employing other media. The eight contributors, all public relations professionals, have taken this dilemma into account when preparing this book. Well organized in a step-by-step fashion, each chapter covers a facet of public relations most useful to the library: writing and placing public service announcements; creating exhibits and soliciting exhibits from outside sources such as schools and other local organizations and agencies; hosting special events and inviting as special guests officials who control the library budget; and using desktop publishing and other new timesaving technologies so that the library staff, among all their other duties, can achieve the best public relations results for less cost. Each chapter also includes "Sources of Additional Information" to provide more in-depth assistance. For public library professional reading collections.?Mary J. Nickum, Library Consultant, Bozeman, Mt.
Copyright 1996 Reed Business Information, Inc.