Partnering is the process of two or more business entities coming together for the purpose of developing synergistic solutions to their particular challenges. This timely, one-of-a-kind book provides proven strategies and the most comprehensive guidance available for creating Partnering alliances for corporations of any size. You now have the answers in your hands.

Shows how to identify the best partners
Shows how to identify and avoid Partnering pitfalls
Examines Partnering with a range of sources, including suppliers, customers, employees, owners, executives, and managers
Provides the Partnering Pentad——the author’s model of building a Partnering group of five elements, which enables corporations of any size to access the benefits generated by pooling the knowledge and experience crucial to competing in today’s global marketplace

Complete with an indispensable Legal Fees Flat Rate Appendix and coverage of issues from trends to tactics, PartnerShift enables all involved to join in the process so crucial to successfully compete and thrive in today’s fast-paced, global marketplace.

About the Author

ED RIGSBEE is President of Rigsbee Enterprises, a strategic marketing, management, and executive development firm. He has extensive experience in retail and sales management positions and was previously the owner of a manufacturer representative firm. Mr. Rigsbee has authored several video and audio programs and has more than 500 published articles to his credit. He is a regular contributor to business, trade, and professional publications throughout North America. In addition, he has been an adjunct professor at the University of California, Santa Barbara, and California Lutheran University. He has also served as a trainer for Dun & Bradstreet, delivering full-day seminars across the United States.

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