Partnership or Partnersh*t: You Decide. How to Build Your Business Partnership on the Strongest Foundation There Is—A Human Foundation unleashes partnership thinking that is new to the business marketplace. Going beyond the usual legal, financial and business strategies, this book shows you, step-by-step, how to create the most important strategy of all-your human strategy. Author Patty Soffer has figured out (the hard way) what most partners don't realize: YOU'RE DOING THINGS BACKWARDS! For a partner-biz to survive, the partnership must be built first, from a very human perspective, and then the business. Not the other way around. You have to start with people, people! You must create is a shared foundation for your shared business.
This game-changing book unleashes partnership thinking new to the business marketplace. Going beyond the usual legal, financial and business strategies, you will learn, step-by-step, how to create the most important strategy of all--your human strategy.
Author Patty Soffer has figured out (the hard way) what most partners don't realize:
YOU'RE DOING THINGS BACKWARDS!
For a partner-biz to survive, the Partnership must be built first, from a very human perspective, and then the business. If you do it the other way around, you will most certainly land in Partnersh*t. You do not want that.
The book is loaded with insights, processes and some of the best and most important
questions you will ever ask. You will learn:
* How to Start Your Partnership and Business from the Real Beginning
* How to Build Your Human Foundation in 7 Steps
* How to Create Your Business Model Strategy
* How to Create your Branding and Marketing Strategies
* How to Write A Very Human Partnership Agreement