Pathways to Public Relations : Student Handbook

Language: English

Published by George Mason University Library - Mason Pub, 2019

1942695020 / 9781942695028

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nach der Bestellung gedruckt Neuware - Printed after ordering - This PR student handbook is designed to provide you with the knowledge and skills that will help prepare you for a successful career in public relations. Through examples, tips, and exercises, Pathways to Public Relations will show you how to:Conduct basic client or issue researchCreate the range of materials and tools used in PRDemonstrate competency in professional writingAdopt the conventions of journalism, such as attribution, the inverted pyramid, and the basics of Associated Press styleSynthesize and analyze for PR problem-solvingDevelop strong writing and editing skillsPrepare a portfolio of workUse campus resources to help prepare you for your careerThis handbook has been prepared to help you chart your path and support your studies in public relations. The first section introduces you to the profession, George Mason University’s PR curriculum, and the myriad of ways you can acquire valuable skills and experience during your years on campus. Section two focuses on specific skills, providing practical templates and how-to guides to help you successfully complete your assignments in Mason’s PR courses. Section three walks you through the process of writing a public relations plan, covers basic research, and discusses the use of goals, objectives, strategies, and tactics. The final section offers a primer on working with clients, working productively in teams, and conducting positive client communication.…

Seller Inventory # 9781942695028

Title
Pathways to Public Relations : Student Handbook
Author
Katherine E. Rowan
Publisher
George Mason University Library - Mason Pub
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1942695020
ISBN 13
9781942695028
Item weight
450 grams
Dimensions
280x216x10 mm

AHA-BUCH GmbH

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